Explorer of Experiences

There's a first time for everything! Last month, I was interviewed by Social Samosa . I'm very excited to share this on my blog. ------------------------------------------------------------------------------------------------------ THE INTERVIEW We interviewed,  Hanisha Lalwani  – Assistant Manager, Marketing & Communications who handles the social media vertical internally at Courtyard by Marriott Pune City Centre. She highlights how Courtyard better understands its customers & fosters brand loyalty through fresh content. She also throws light upon how customer queries & grievances are effectively addressed at the earliest. What role does social media play in your marketing communications?  How important is it for a premier business brand like yours to be in the social space? The emphasis on social media and the role it plays in our integrated marketing communications plan has become more pronounced, especially over the last year. Having a digital...

I wrote this article as a Guest Contributor for Social Samosa . Here is the link to the published write up:  http://www.socialsamosa.com/2014/09/interns-social-media/ The call to be on social media should be made consciously by a company. The  herd mentality  syndrome should not apply here. Some companies, depending on their line of business or the expertise and funds at disposal, need not feel the hurry to jump on the digital bandwagon. The company’s senior leadership team should be convinced of the need to create digital assets; they should profess commitment to social media – they should be in for the long haul. Identify The next significant step of action is to identify social media champions within the company. Social media is normally entrusted in the safe hands of a company’s marketing team. This is crucial to ensure that social media strategy is on equity with the brand. However, not just marketing, but other functions (operations and finance for instance...

(This post was written by me and published on my Facebook page when I created my Twitter handle back in May 2010 . I like a million others was curious as a cat to discover Twitterverse. With this poem, I quite like how what I had in my mind  translated into words . Enjoy reading and if you will, follow me on @HanishaLalwani.) *Tweet! Tweet!* Who is it?  A little blue bird, 'Twitter' is what you call it!   I'm spreading my wings and flying with it...  For those out of it, are sadly missing out on it!  Once I'm on it there's no fighting it,  He's on it, she's on it, even it's on it...  And if you're not yet on it,  Then you must be quite a twit!  Celebs tweet randomness on it,  Crazy fans are lovin’ every bit of it...  The media is spying all over it,  Tharoor and Modi fell in a soup ‘cause of it!  Corporates are spending millions on it,  Students and teachers are debating ...