Explorer of Experiences

Between April 1 and May 20, I co-organized 11 webinars for Michael Page Middle East and Africa, as part of our engagement strategy with our key stakeholders during COVID-19. That's a handsome number considering the time-frame. I put together our first webinar within a two week period, and thereafter, I was churning out 1-2 webinars on an average per week. But until mid March, I was a complete webinar novice, not privy to the power of the medium and also clueless about the logistics involved in hosting one. But it was evident very early on that with companies switching to remote work, webinars were going to be a powerful marketing vehicle. So, I began my research and very quickly learnt the basics of curating webinars, including reaching out to my network for help. Hosting my first webinar was quite nerve-wracking: Can the audience here the speaker? Can they see the presenter's screen? Why are speakers facing dial-in issues? And so on. But there's no better teacher tha...

Not just brands, but employees too should be mindful of how they communicate in times of a global crisis Posting mindfully in times of a global crisis The onus is on each of us, not just personally, but professionally too, to exercise sensitivity while posting on social media in a time when businesses and individuals globally are experiencing the wrath of the COVID-19 pandemic. Not just brands, but employees’ own social media platforms are having increasing impact and reach. Now more than ever, consumers are closely watching how brands are communicating to their consumers, clients and vendors across various platforms. Thus, as employees and advocates of the brands we work for, the microscope is on us as well. After all, it does not take time for an inappropriate personal post to go, for the lack of a better word, viral.   How we engage with the community online and offline during this unprecedented situation will be extremely critical. Our social media behavior now...