Explorer of Experiences

In this age of social media, no matter what the industry, it is in the business’ interest to have digital presence. Just maintaining presence for the sake of it is one thing, but doing a great job of it is another. Few other aviation brands are doing as good a job on social media as KLM is. Just browse through the airline’s global Facebook page . You don’t need to be a frequent flyer with the airline or a travel enthusiast or a plane spotter to enjoy their page. You simply and inevitably will enjoy it. And what is remarkable is that the brand’s social content has such a universal reach and appeal. Let us see what they are doing well and more importantly, differently. 1)       Beautiful imagery You would think seeing images of the blue KLM plane daily on Facebook would be boring. After all, the aircrafts look alike and the colours are the same. So what’s new? Well, they share some really magnificent pictures of their fleet fr...

Over the past few years, in an effort to 'delight' flyers, flight operators have been trying really hard to do that little extra. When brands, college students and even jail inmates ( see this ) were participating in flash mobs on ground, we saw such impromptu flash performances 30,000ft above the ground as well; case in point the Finnair flight attendants who did a Bollywood dance number to commemorate India's Republic Day - and this exercise garnered a lot of exposure and reach on digital media.  So this Holi, SpiceJet got inspired and decided to lead the pack domestically and be the first to have a dance by their crew . Unfortunately though, the Directorate General of Civil Aviation came down hard on them, issuing SpiceJet a show-cause notice . I, for one, agree with this move and below is why: - The only moves the flight attendants should be making are the ones demonstrating safety instructions before take off. That's all.  - Brands are constantly on the...