Explorer of Experiences

As a marketer currently visiting my birthplace, Nigeria, how can I not share my commentary about Indomie ! For the uninitiated, Indomie for many Nigerians is more than just a product . Over four decades, this Indonesian brand of instant noodles has swirled its way into being a staple on the dining tables of the people of this West African country, both locals and expats alike. Here, you don’t eat noodles, you eat Indomie. As little kids in school in the early 90s, I envied that one classmate who used to enjoy those yummy soggy chicken flavoured Indomie noodles for lunch while I ate the healthy tiffin my mum packed for me (delicious as it was). As teenagers, our evening congregation was incomplete without a packet of Indomie that we crushed, seasoned, and ate off the packet (what a snack!). And as high school students studying our nights away during exam season, our hungry stomachs and tiring minds only craved that warm bowl of Indomie.   For years, Indomie had no competitio...

  The good folks behind Brooklyn Shuffle , Jimmy Hu and WTF! , now bring the nearly year-old The Bombay Bronx from Mumbai to Pune. This is an all-day bar where everything, from the interiors to the food unbridles the soul of Mumbai. Enter the bar, and it feels like you’ve chanced upon a set of a movie that is an ode to the maximum city. The Bombay Bronx is fitted with installations reminiscent of the city – take for instance the local train-style booth seating with train handles suspended from the ceiling, Irani café-style tables and chairs, a wall-sized painting of Amitabh Bachchan in his Deewar attire, tin fittings on the bar resembling the roofing of Dharavi ’s slum houses, train routes mapped out on the ceiling, lights fitted into loud-coloured dabbas and the neon signage of the iconic Eros theatre. Clearly, subtlety was not the brief to the interior designer. It is little wonder that we caught many wild-eyed walk-in diners taking a tour of the place before settling...