I wrote this article as a Guest Contributor for Social Samosa . Here is the link to the published write up: http://www.socialsamosa.com/2014/09/interns-social-media/ The call to be on social media should be made consciously by a company. The herd mentality syndrome should not apply here. Some companies, depending on their line of business or the expertise and funds at disposal, need not feel the hurry to jump on the digital bandwagon. The company’s senior leadership team should be convinced of the need to create digital assets; they should profess commitment to social media – they should be in for the long haul. Identify The next significant step of action is to identify social media champions within the company. Social media is normally entrusted in the safe hands of a company’s marketing team. This is crucial to ensure that social media strategy is on equity with the brand. However, not just marketing, but other functions (operations and finance for instance...