In this age of social media, no matter what the industry, it is in the business’ interest to have digital presence. Just maintaining presence for the sake of it is one thing, but doing a great job of it is another. Few other aviation brands are doing as good a job on social media as KLM is. Just browse through the airline’s global Facebook page . You don’t need to be a frequent flyer with the airline or a travel enthusiast or a plane spotter to enjoy their page. You simply and inevitably will enjoy it. And what is remarkable is that the brand’s social content has such a universal reach and appeal. Let us see what they are doing well and more importantly, differently. 1) Beautiful imagery You would think seeing images of the blue KLM plane daily on Facebook would be boring. After all, the aircrafts look alike and the colours are the same. So what’s new? Well, they share some really magnificent pictures of their fleet fr...