There's a first time for everything! Last month, I was interviewed by Social Samosa . I'm very excited to share this on my blog. ------------------------------------------------------------------------------------------------------ THE INTERVIEW We interviewed, Hanisha Lalwani – Assistant Manager, Marketing & Communications who handles the social media vertical internally at Courtyard by Marriott Pune City Centre. She highlights how Courtyard better understands its customers & fosters brand loyalty through fresh content. She also throws light upon how customer queries & grievances are effectively addressed at the earliest. What role does social media play in your marketing communications? How important is it for a premier business brand like yours to be in the social space? The emphasis on social media and the role it plays in our integrated marketing communications plan has become more pronounced, especially over the last year. Having a digital...