Over the past few years, in an effort to 'delight' flyers, flight operators have been trying really hard to do that little extra. When brands, college students and even jail inmates ( see this ) were participating in flash mobs on ground, we saw such impromptu flash performances 30,000ft above the ground as well; case in point the Finnair flight attendants who did a Bollywood dance number to commemorate India's Republic Day - and this exercise garnered a lot of exposure and reach on digital media. So this Holi, SpiceJet got inspired and decided to lead the pack domestically and be the first to have a dance by their crew . Unfortunately though, the Directorate General of Civil Aviation came down hard on them, issuing SpiceJet a show-cause notice . I, for one, agree with this move and below is why: - The only moves the flight attendants should be making are the ones demonstrating safety instructions before take off. That's all. - Brands are constantly on the...