Not just brands, but employees too should be mindful of how they communicate in times of a global crisis Posting mindfully in times of a global crisis The onus is on each of us, not just personally, but professionally too, to exercise sensitivity while posting on social media in a time when businesses and individuals globally are experiencing the wrath of the COVID-19 pandemic. Not just brands, but employees’ own social media platforms are having increasing impact and reach. Now more than ever, consumers are closely watching how brands are communicating to their consumers, clients and vendors across various platforms. Thus, as employees and advocates of the brands we work for, the microscope is on us as well. After all, it does not take time for an inappropriate personal post to go, for the lack of a better word, viral. How we engage with the community online and offline during this unprecedented situation will be extremely critical. Our social media behavior now wil