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Showing posts from June, 2020

Celebrities as Influencers for Brands: Questioning the Believability Factor

Take a look at this Instagram post. A smiling Priyanka Chopra is photographed in her home kitchen preparing a drink with a can of Bon & Viv Spiked Seltzer . It's made very clear it's a paid partnership thanks to the social media platform allowing influencers to disclose they're publishing sponsored content. With the actress's ginormous 54.2 million following, this particular post received 921k likes and 3.9k comments. That's a 1.69% engagement rate based on this commonly used formula >>  Engagement Rate = (Likes + Comments) / Followers x 100. Now, that's not surprising for a celebrity with a huge following. There are many articles indicating that people with a mega following greater than a million can see engagement rates between 0.7% - 1.7%.  But scroll through the comments (as far as your patience lets you browse through the thousands of comments), and you will notice that most of the comments (if not all) are random, with fans expressing the...

My Pandemic Poem

Are you regretting everything you took for granted? All the hurtful things you said but never lamented... And the those things you wanted but didn't need, and hoarded Clothes, shoes and makeup, now left unattended Are you regretting all the dreams you never pursued No time for passion projects, as work ensued And all the things you thought had your soul deeply bruised Doesn't matter no more, everyone mentally doused Are you regretting not visiting the places on your bucket list With physical distancing, this sees like an endless tryst Isolating, flattening the curve, sanitisation - you get the gist Reminiscing, your mind wanders to people you miss Are you regretting that time spent living in the past Such wonderful moments, you know they never last Learn to cherish even this difficult today, time's flying by fast A Norweigian proverb goes 'Either it'll go well or it will pass'

Our Excessive Ways

Living in excess was one of the markers of our lifestyles pre-COVID. But when I meet you on the other side of this pandemic, which of these excesses are you going to ditch?  Excessive pollution Excessive disruption Excessive procrastination Excessive depression Excessive capitalism Excessive work Excessive consumerism Excessive hurt Excessive buying Excessive drinking Excessive usage Excessive wastage Excessive whining Excessive blame Excessive sighing Excessive shame Excessive seriousness Excessive nonchalance Excessive carelessness Excessive imbalance Excessive ignorance Excessive passiveness Excessive arrogance Excessive recklessness Excessive self-doubt Excessive cynicism  Excessive fall-outs Excessive optimism Excessive indulgence Excessive air miles Excessive absence Excessive stockpiles Excessive apathy Excessive fallacy Excessive selfishness Excessive hopelessness