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THE BLUE PEN

The world’s changed, you've stayed the same  Amongst fancy pens, your look's mundane  Your ink, your hue, you’re still as blue  Yet you happily exist without a clue  Surrounded by pens, still there are few  My very first blue pen, yes it was you  It’s vivid, my excitement of turning ten  When school let us write with a pen  But with you, there’s a bitter reality In using you, we’re heartless, arbitrary  We use and throw, lose or forget you  For we know, there’ll always be another you   In creating you, there’s plastic and ink  Let’s not be wasteful, we must rethink  Please finish the pen that you’re using  Change wasteful habits, stick with one thing   Write and write, until the ink runs out  Borrow a pen, but remember to return it  And if you see a pen, lying half-used  Pen your thoughts when you’re confused   Don’t bin the pen, until it’s over  Be judicious as its owner...

How did this Indonesian Instant Noodle Brand become a Nigerian Staple?

As a marketer currently visiting my birthplace, Nigeria, how can I not share my commentary about Indomie ! For the uninitiated, Indomie for many Nigerians is more than just a product . Over four decades, this Indonesian brand of instant noodles has swirled its way into being a staple on the dining tables of the people of this West African country, both locals and expats alike. Here, you don’t eat noodles, you eat Indomie. As little kids in school in the early 90s, I envied that one classmate who used to enjoy those yummy soggy chicken flavoured Indomie noodles for lunch while I ate the healthy tiffin my mum packed for me (delicious as it was). As teenagers, our evening congregation was incomplete without a packet of Indomie that we crushed, seasoned, and ate off the packet (what a snack!). And as high school students studying our nights away during exam season, our hungry stomachs and tiring minds only craved that warm bowl of Indomie.   For years, Indomie had no competitio...